Now while these resources are only available at the moment to customers with a LinkedIn representative, we’re confident at some stage they will be rolled out to other content publishers and we think they will be really useful to give a greater understanding of your marketing, what works and what doesn’t! The first tool is called your content marketing score. If you’ve been measuring your content marketing, you’ll know that some content pieces drive more engagement than others and different pieces of content suit some platforms more than others, this tool enables you to easily calculate this metric on the LinkedIn platform. According to the LinkedIn announcement it is
an analytics resource that gives you insight into the impact of your paid and organic content on LinkedIn. It’s a simple score calculated by measuring unique engagement (gauged through social actions), divided by your total target audience.
So its a simple measure, but one that can easily demonstrate to you what content works well for your audience and what doesn’t on LinkedIn. This will then give you valuable data so that you can optimise your content for this audience. Taking it one step further the tool can also track your metrics against your competitors, now while these competitors aren’t named you can filter by region, company size or industry type to get some metrics on how others are doing and how you stack up.
Couple this with the new content trending tool, and you’ll have a really strong foundation for knowing exactly the type of content that resonates with your audience, according to LinkedIn
you can see which topics matter to your target audience, and which members are engaging with the most content on any given subject.
We know that LinkedIn is one of the best platforms you can use for generating new leads & filling pipelines and these will be the perfect tools to help you further creating a targeted online community.
Take a look at the online video for what LinkedIn are dubbing ‘The Dynamic Duo’