Entries by KarenChapple
If you run a Google Pay Per Click Campaign, you have a slight window of opportunity to leapfrog your competitors to getting a much larger footprint. We all knew a change was coming, and finally, it’s here.
You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear on the front page now don’t. What does this really mean for Google ...
If you are using Social Media, then you need to understand the power of Hashtags, use them to extend the reach of your messages.. don't use them at your peril!
Historically its been fairly straight forward to get your images ranked in an images search just by completing the Alt Tags and descriptions of the image, as well as uploading them with a decent name. This week however, Google announced a new state-of-the-art technique to generate computer descriptions automatically, which may completely change how the image algorithm will work