Stand Out From The Crowd (at least for a few months)
If you run a Google Pay Per Click Campaign, you have a slight window of opportunity to leapfrog your competitors to getting a much larger footprint. We all knew a change was coming, and finally, it’s here.
The survival of the fittest
You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear on the front page now don’t. What does this really mean for Google ...
The Dummies Guide to Hashtags
If you are using Social Media, then you need to understand the power of Hashtags, use them to extend the reach of your messages.. don't use them at your peril!
Image Alt Tags, Could the game be changing?
Historically its been fairly straight forward to get your images ranked in an images search just by completing the Alt Tags and descriptions of the image, as well as uploading them with a decent name. This week however, Google announced a new state-of-the-art technique to generate computer descriptions automatically, which may completely change how the image algorithm will work
If you build it they will come, but only if they’ve heard of you
Getting in the Press is one of the best things that you can do to accelerate the growth of your business, so why are you leaving it out? Here is what you should do to help get started on the PR circuit