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ABOUT KarenChapple

Karen has extensive knowledge in SEO (Search Engine Optimisation) which is the method of ensuring that your website gets found in the search engines for targeted keywords. Karen has also worked in the area of Social Media, and whilst this is a very new area of marketing for every business, Karen has stayed ahead of the game by becoming one of the first to qualify for a Social Media ITQ. It is this expertise that has attracted clients to use Karen for Social Media strategies and ongoing training and support in this area.

Entries by KarenChapple

The survival of the fittest

You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear on the front page now don’t. What does this really mean for Google ...

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Image Alt Tags, Could the game be changing?

Historically its been fairly straight forward to get your images ranked in an images search just by completing the Alt Tags and descriptions of the image, as well as uploading them with a decent name. This week however, Google announced a new state-of-the-art technique to generate computer descriptions automatically, which may completely change how the image algorithm will work