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ABOUT KarenChapple

Karen has extensive knowledge in SEO (Search Engine Optimisation) which is the method of ensuring that your website gets found in the search engines for targeted keywords. Karen has also worked in the area of Social Media, and whilst this is a very new area of marketing for every business, Karen has stayed ahead of the game by becoming one of the first to qualify for a Social Media ITQ. It is this expertise that has attracted clients to use Karen for Social Media strategies and ongoing training and support in this area.

Entries by KarenChapple

Pay Per Click Landing Pages

Once you have worked hard at getting together your keywords and adgroups, crafted the best ad text and kicked off your brand new sparkly pay per click campaign, you probably think your job is done right? - well no, you're wrong actually. You now need to understand about your visitors landing page experience.