Entries by KarenChapple
Twitter has historically been very difficult to analyse when it comes to looking at the impact of your social media activity, they certainly lagged behind Facebook who have been offering Facebook Insights since day dot. Well now you can get some statistics straight out of Twitter Analytics.
Once you have worked hard at getting together your keywords and adgroups, crafted the best ad text and kicked off your brand new sparkly pay per click campaign, you probably think your job is done right? - well no, you're wrong actually. You now need to understand about your visitors landing page experience.
Is internet marketing like Tennis? Not really but for both there are factors that hold true, for each you have to put on your best game in order to win