We know that most business can’t afford to spend £20k on a logo, or thousands employing people to look after brand management. What most companies require is common sense brand management and identity. Typically in smaller businesses its all about consistency:
- Do you have your logo on everything that’s printed?
- Is your message consistent?
- Do your business cards match your website?
- Does your brand reflect your business effectively and help you stand out from the crowd?
Its simple stuff that can easily be identified, created and managed (although don’t say that to our graphic designer)!