We are fans here at JCK of absolutely having the most control possible when it comes to Pay Per Click management – which typically means the old fashioned process of manually checking, on a very frequent basis, how much you are paying for a click. Is it too...
For some businesses, we know that images can be a difficult area if you haven’t got the budget to hire a visual creative then finding images that absolutely convey your message can be difficult. Firstly, what kind of images can you share? This, of course, does...
After 3 years of existence, Google Authorship is the next in a very long list of Google products and features that we can wave goodbye to. Google Authorship was born in 2011 as a way of linking authors to their written content online. If an authors content appeared in...
We know that content creation is an activity that takes a lot of time, thought and planning, so whilst you are creating your masterpieces, you might need to fill a few gaps to keep your audience coming back for more. This space is where content curation sits; it can...
One task that we know can be difficult to manage and understand is which adgroups or campaigns showed the biggest increase in costs and/or budget, because whilst you are adding a few pennies here and there, its quite difficult to see what impact that has on your...
We’re forever checking clients Adwords accounts, to optimise and improve on them. One tab we useĀ a lot for high-level management is the dimensions tab. This tab we have found is often under-utilised by business owners that manage their own accounts so we thought...