How Do You Convert Keywords With Your Advert Text

How Do You Convert Keywords With Your Advert Text

Last week we spoke about the importance of keywords when putting together a pay per click campaign on Google. Now let’s focus on making those keywords work for you by getting people to click on your advert and go through to your website. It comes back to basic...
The Importance Of Keywords

The Importance Of Keywords

I was talking to a client the other day who wants to embark on a pay per click strategy for her business, and I was explaining the importance of keyword research when starting out on a new campaign. That’s obvious you  might think, and yes of course it is, but...
Engaging Your Influencers

Engaging Your Influencers

In our last blog, we helped you with some ideas for finding influencers that will help amplify your brand message. Now let’s look at the next steps to follow to build on this list and take it to the next step. Your first step in the program is to listen Listen...
Finding Your Influencers

Finding Your Influencers

You know that you are writing great content. You are delivering the answers to questions clients and prospects have, and you are sharing great useful information about your specialist niche. So why aren’t you getting leads from it every day? Well lets face...
Themed Keywords – How to get it right

Themed Keywords – How to get it right

One thing is for certain keywords will always be valuable to online marketing, after all people still need to search for certain things and you need to understand what they are typing into the search engines. Bear in mind though that sooner or later the typing will...
Links To Your Website, Do You Still Need Them?

Links To Your Website, Do You Still Need Them?

A few days ago Matt Cutts released a video with the answer to the question “what happens when one page has two links to the same URL.” Yesterday I was in a client meeting explaining how Search Engine Optimisation (SEO) has changed and how old fashioned...