If you run a Google Pay Per Click Campaign, you have a slight window of opportunity to leapfrog your competitors to getting a much larger footprint. We all knew a change was coming, and finally, it’s here.
You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear on the front page now don’t. What does this really mean for Google ...
One of the most powerful advertising techniques available to companies is termed 'Re-Marketing'. This is the term used when a visitor has landed on your website and then your advert 'follows' them around the web when they are on other websites.
If you are managing your own PPC account probably the most time consuming part of maintaining your account is the ongoing process of managing your bids. Setting up a flexible bid strategy might help.