The survival of the fittest

The survival of the fittest

You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear...
The Second Dimension

The Second Dimension

One task that we know can be difficult to manage and understand is which adgroups or campaigns showed the biggest increase in costs and/or budget, because whilst you are adding a few pennies here and there, its quite difficult to see what impact that has on your...
The survival of the fittest

Pay Per Click – An Extra Dimension

We’re forever checking clients Adwords accounts, to optimise and improve on them. One tab we use a lot for high-level management is the dimensions tab. This tab we have found is often under-utilised by business owners that manage their own accounts so we thought...