If you run a Google Pay Per Click Campaign, you have a slight window of opportunity to leapfrog your competitors to getting a much larger footprint. We all knew a change was coming, and finally, it’s here. We’re talking about the Google text ads that you...
You’ll have noticed, we are sure, that Google have removed a large portion of the adverts that appeared on page 1 of the search engine results page. Basically all ads on the right hand side have gone completely… which means about 70% of advertisers that used to appear...
First, lets quickly cover the legal side of this. If you are re-marketing then you have to use Cookies to collect the relevant data you need to target your adverts. You are legally obliged to tell the visitors to your website you are doing this, so we suggest that you...
We are fans here at JCK of absolutely having the most control possible when it comes to Pay Per Click management – which typically means the old fashioned process of manually checking, on a very frequent basis, how much you are paying for a click. Is it too...
One task that we know can be difficult to manage and understand is which adgroups or campaigns showed the biggest increase in costs and/or budget, because whilst you are adding a few pennies here and there, its quite difficult to see what impact that has on your...
We’re forever checking clients Adwords accounts, to optimise and improve on them. One tab we use a lot for high-level management is the dimensions tab. This tab we have found is often under-utilised by business owners that manage their own accounts so we thought...
