by Jo | Jul 10, 2014 | blog, Pay Per Click
It’s important that you understand what your user experience is like when they get to your website and also how Google views the experience. If Google deems that you have a ‘below average’ experience then as a consequence your pay per click quality...
by Jo | Jun 23, 2014 | blog, Pay Per Click
Last week we spoke about the importance of keywords when putting together a pay per click campaign on Google. Now let’s focus on making those keywords work for you by getting people to click on your advert and go through to your website. It comes back to basic...
by Jo | Jun 19, 2014 | blog, Pay Per Click
I was talking to a client the other day who wants to embark on a pay per click strategy for her business, and I was explaining the importance of keyword research when starting out on a new campaign. That’s obvious you might think, and yes of course it is, but...
by Jo | Jun 2, 2014 | blog, Pay Per Click
In order to increase your click through rate (CTR) on your Google pay per click campaigns you have to ensure that your Advert is positioned at the top of the results page, so on the left hand side typically in position 1,2 or 3. There are a number of factors that will...
by Jo | Mar 24, 2014 | blog, Pay Per Click
Google’s definition of this ad is Engagement Ads captivate consumers with rich, creative messages. Tuned and optimized to user engagement instead of clicks and conversions, Engagement Ads help you find new customers who are interested in your brand message and...
by Jo | Mar 13, 2014 | blog, Pay Per Click
If you’re running a Pay Per Click (PPC) campaign then you know how important it is to get together your negative list of keywords. Without negatives you’ll be spending money on search terms that you really don’t want. But how do you start to put this...
