If someone lands on your website and stays a while it’s safe to assume that they have some kind of interest in your business. The visitor is qualifying themselves in to what you have to offer. So why wouldn’t you want to remind them of their visit –...
One area of advertising that usually gets forgotten about is display advertising. It’s always worth a consideration when you are putting together a marketing campaign for your brand or a particular product. We’re all used to offline display advertising,...
One area that often gets neglected in a Pay-Per-Click campaign is that of negative keywords. If you are in a very competitive area, you want to make sure that your advertising budget goes to the right prospects. Building a comprehensive negative keyword list is one...
Google has been testing out a new format for its PPC ads. We are all used to seeing the ads appear right at the top of the page on top of a mustard yellow background and continue down the right hand side of the results page. Well they’ve been testing out a new...
