Herding Your Sheep
Keeping your flock in order is a very worthwhile exercise.
Making sure the right sheep are in the right pen will bring true benefits.
What are we talking about?
Well it’s quite simple really!
Just like shepherding sheep!
You know what your customers have bought from you in the past so you’ll know what other services you have that might interest your flock. So, imagine the Sheep Pens as the products or services that you want to sell. Your challenge is to get your customers to keep coming back for more and move from Pen to Pen. That’s where an email newsletter comes in.
Your email newsletter is like your sheepdog, just gently nudging the flock from one pen to the next by informing your clients about the other services you offer. After all, if you don’t tell them they might not know… and if you don’t keep reminding them you are there then they might forget about you.
Again just like herding sheep, take away the sheepdog and the sheep will wander off in all directions and you’ll be left with nothing.
Keep in touch with your clients
And prospects of course!
Your clients should want to receive the emails you are sending, so they should be full of the right stuff for them, sending tailored emails to different lists of customers is one easy way to achieve this. It’s so easy to get it wrong and send out the wrong type of information to the wrong person at the wrong time.
Then there’s your prospects… They may not buy this time; they may not buy next time… But keeping in touch with regular news and offers means when they are ready to buy, chances are they’ll think of contacting you.
Let us help you manage your email marketing. With correct email marketing services and content your customers will soon be following you like lost sheep.
Get it wrong and we call it the Fenton effect!
(go on you know you want to watch it – makes us giggle every time!).
So get your flock to follow you
Keeping in touch is one of the best things you can do for your business, and we can help you do that at a touch of a button or two.