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A successful business is one based on returning clients, they are the lifeblood of your business and you need to make sure that you are doing everything possible to make sure they come back time and again, and what’s more they bring all there friends with them!

Sounds great but how do you do that?

There are two main things that you need to do, and continue doing:

The very first thing is that they must trust you, and that boils down to consistency, if you say you’re going to do something do you? does your brand and all your marketing messages convey that same consistent message. Clients like to know what they can expect when they deal with you – are you delivering the correct message and following through on it?

The second thing is the ability to keep communicating (which is actually different from just parting with information) – how often do you communicate with your clients? and what platforms are you using to do it? Clients will quite often leave you because they think that you don’t care, actually that’s far from the truth, but when was the last time you told them?

How can we help you?

There are many strategies that can be employed to maintain client relationships from loyalty programmes and newsletters through to customer surveys and case studies. We will work with you to find the right fit for your company and your clients and then help you deploy it.

Want some help to keep your customers?
Then just call JCK Marketing on 020 8462 9888

ABOUT THE AUTHOR: Kevin Bourne

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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