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Kingsholm Venues is the conference centre arm of Gloucester Rugby Club. The website receives a lot of traffic with 25% coming from a mobile device. It was discovered that most of these users simply wanted contact or location details of the venue and did not require the fully blown website. So it was decided that Kingsholm needed to deliver a mobile version of the website that met this very specific need.

We put together a 3 page mobile only website, which involved a click to call button to get connected via a telephone or a click to map button so that the user could get directions to the club. the third page is a reduced services page so the client recognised that they had landed on the right website.

What did the client want?

Mobile specific website

Easy to use for directions or a phone call

Someone to scrum with



Quote from Kingsholm Venues

We sat with JCK and looked through the analytics of our website, we could see the mobile traffic rising steadily. The users only really wanted contact or location information so faced with these facts it was an easy decision to build a mobile site suited to their needs.

–  Patrick Morris, Kingsholm Venues



Mobile Website
Specifically designed for mobile…

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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