I was reminded this week that quite a few companies still don’t fully understand the formula for on-page SEO, so this weeks blog is simply a reminder of how you can get your website to be at its optimum yourself.
It is actually just a formula and a process that you can simply repeat, the key is actually the research that you need to do in the first place to understand the phrases that prospects are typing in to find your goods and services. That’s not what this blog is about but if you want to make a start you can always use the Google keyword tool, you can either type in your website and find out what Google thinks your keywords should be, or simply put in the main keyword for your business and see what comes back. Then chose a few keywords for your business, the quantity and variety will really depend on your own business and how many products and services you break your business into.
Now you have a list of keywords that you want to apply to your website, follow these steps for success:
- You need to assign one keyword to every page of your website (pages like contact us can be left without keywords!), make sure the keyword does reflect what the page is about.
- Write the Meta Title and Meta Description for that page ensuring that the keyword is present in both. This is an important area, the key is to keep the title under 70 characters and the description under 156 characters. However, write these for human beings and not the search engines as this what the user sees when they find your page in the results, if your title and description is gobbledygook then it won’t entice them in.
- Then ensure that your keyword is in the heading of the page, the tag that Google is looking for is called an H1 tag, so you need to ensure that is what your heading is (if you need help knowing then you know where we are!)
- The keyword then should appear in the text on that website too, but it doesn’t need to be overdone, and you should include related keywords and synonyms as well. The text should be written for people to read and not search engines, so take some time to make sure your sales copy is written properly.
- If you can include a link to another page within your website, using the keyword that you have assigned to the destination page. As an example, if I wanted you to take a look at our page on SEO and my keyword for that is Search Engine Optimisation, then I would link from here saying, go take a look at our Search Engine Optimisation page. That way the search engines know the destination page is about SEO, which is great for your optimisation.
Of course you still need to include a call to action and all of that good stuff but if you follow the steps above you’ll be on the right road to getting found… and to make it even easier you can find the template we use to help us with this just here!