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ABOUT PUMP TECHNOLOGY

 

Pump Technology are a main UK distributor for waste, waste water and clean water pumps. Keeping stocks of most major brand names it is imperative for Pump Technology to be found online when engineers, that may be onsite, type into the search engines any one of the brand names or part numbers associated with the 1000’s of pumps that Pump Technology can supply. With this in mind Pay Per Click advertising seemed the natural solution.
The campaigns had already been set up previous to JCK involvement but they were not working as hard as they could. JCK worked through the campaign and re-worked the keywords, ad copy and landing pages – resulting in a much improved quality score and consequently lower click costs. The PPC work is ongoing with new landing pages and campaigns created monthly to target new areas of growth.
What did the client want?

Streamlined PPC Campaign

Visibility for every major search term

Someone to pump up their marketing

jck-testimonial-PumpTechnology
Quote from Pump Technology

We spend a good deal of money on our Pay Per Click every year so wanted a partner we can trust to get the campaigns working well for us. This is our main online marketing spend so every penny counts. –  Jeremy Brownlee, Pump Technology  

PORTFOLIO

Website
Take a look at Pump Technology’s website

ABOUT THE AUTHOR: Kevin Bourne

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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