Form an orderly queue please!
Wouldn’t you just love to be able to say this to your customers! Wouldn’t it be great to have your customers clambering at your door – again and again… and again! A truly successful business is one based on returning clients, they are the lifeblood of your business so you need to make sure that you are doing everything possible to make sure they come back time and again, and what’s more they bring all their friends with them!
Sounds great but how do you do that?
There are two main things that you need to do,
and continue doing:
The very first thing is that they must trust you, and that boils down to consistency, if you say you’re going to do something do you? Does your brand and all your marketing messages convey that same consistent message? Clients like to know what they can expect when they deal with you – are you delivering the correct message and following through on it? And are you doing it consistently over and over again?
The second thing is the ability to keep communicating (which is actually different from just parting with information) – how often do you communicate with your clients? And what platforms are you using to do it? Clients will quite often leave you because they think that you don’t care, actually that’s far from the truth, but when was the last time you told them?
How can we help you?
There are many strategies that can be employed to maintain client relationships from loyalty programmes and newsletters through to customer surveys and case studies. We will work with you to find the right fit for your company and your clients and then help you deploy it.