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ABOUT THE LONDON PILLOW COMPANY

 

Launching a new product is exciting – for us as well as the client! So when The London Pillow Company wanted us to help launch their brand new orthopaedic pillow we jumped at the chance.

With a design like nothing else on the market, their brief was for us to help them showcase all of the unique features it offers so that customers could see the benefits of owning the product, and understand why it is better than others already established in the marketplace.

For us this meant our designers being able to use their skills to the full… by creating 3D illustrations to appear on the packaging, on the website and on their promotional and merchandising materials. We also produced 360 degree photography so customers could really investigate the pillow before committing to a purchase.

Of course everything else has followed, including the usual business stationery… but we love the brand and product so much it’s been a joy to work on.

What did the client want?

360 degree photography

3D illustrations

Unfortunately we couldn't take a nap!

jck-testimonial-dummy

 

Quote from David Bodmer

The fact that the JCK Marketing team understands our product and its benefits to our customers has been a major factor in our working relationship. It has meant they are able to quickly translate our thoughts into a range of marketing collateral that can be consumed and understood by our potential customers, in both the retail and wholesale environment.

–  David Bodmer, The London Pillow Company

 

DESIGN

Stationary
Logo & Business Card
Promotional Material
Promotional Booklet & Mail Shot
ABOUT THE AUTHOR: Kevin Bourne

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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