Header Image

Sometimes it takes one to sit down and look at what you are offering, looking around at who you think would be perfect for your product or service and really understanding your customer. This is especially true if you are in a very competitive environment, in order the get the maximum for your business, you need to know why your customers purchased from you, and what makes you a bit different from your competitors. Once you know this ‘one thing’ it will be much easier for you to tailor really strong, consistent marketing messages and therefore achieve your potential.

It takes time to understand how to offer a product or service that attracts and retains the right people. You need to discover exactly (or as exact as you can possibly make it) who your customers are. Without this it is impossible to tailor your product or service to their needs. We all have different types of clients that buy from us. A useful exercise is to grade them into 4 levels, say A,B,C,D. Your goal then is to ‘get rid’ of the D customers, these are the ones that don’t really fit your customer profile, and recruit some more ‘A’ customers who are exactly the right kind of client for your business.

If you do this exercise, you’ll get into the process of permanently identifying and marketing to the ‘right profile client’ for you, you might find that every 3-4 years your clint list changes, thats OK as your business grows and your understanding of whats achievable grows.

Taking time out to reflect on your business and know all there is to know is a real investment of your time for your future. If you are finding this difficult why not get in touch with us. We will take the time to go through your business with you and understand exactly where we can help.

ABOUT THE AUTHOR: Jo Stickings

Jo has worked in the media industry for over 20 years. She has worked with businesses of all sizes - from corporate companies and the public sector, to owner managed SMEs and micro businesses. She loves helping clients with their customer attraction and retention strategies particularly when this involves a multi-media approach. She has a down to earth, no nonsense approach and a 'let's get on with it' attitude which keeps clients coming back for more.

View all posts by