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We all know it but are we doing it?

It’s a proven fact that every customer looks for 3 “special features” when they do business with you. Actually they are not special at all they are absolutely fundamental to your business success. They may not specifically ask for them but you are losing sales if you don’t automatically provide all 3; This is FACT.
So what are these 3 areas that you need to address as your foundation before you even think about offering a unique selling proposition or actual benefit of your product or service that you supply.

Well they are

  1. Fast Results
  2. Easy Procedures
  3. Personal Attention

Let’s address each area in turn

Fast Results Due to search engines such as Google prospective customers now have an immense choice and may take a long time deciding whether or not they will buy from you but once they decide they expect instant results; “I want it and I want it now” mentality. Always look for ways you can reduce the time your customers have to wait after a transaction before they can start enjoying the results of their decision to buy.
Customers want products that are easy to use and services that produce results without disturbing their daily routine. On the web, you can perhaps turn your website into an e-commerce one and make sure that the products can be shipped quickly to their destination.

Easy Procedures If something is complicated on the web then visitors lose interest as they are only a click away from your competition. Make sure that your website has no broken links and that the process to buy has clear instructions. Tell the visitor what you want them to do next, you’ll be amazed at how many websites leave you wondering where to go and what to do. You can also increase your sales by stressing the “easy to use” characteristics of your product or service in all your promotions. Convenience and ease of use are often more important to customers than price.

Every prospect and customer want Personal Attention, One way you can provide it online is by giving them an opportunity to ask questions. Add a Q&A page to your website, or brochures that a visitor can quickly read or download. These days video is the way to really capture interest, product demonstrations are great on video and can actually highlight the benefits of your products.
The best way though to give personal attention though is through capturing email addresses and then automating your follow up with useful hints and tips on their area of interest, this will provide information that is relevant to your customer and prospect but also encourages them to revisit your website.

Before spending hundreds of pounds on marketing or taking the next step online, you need to make sure these are addressed for your maximum client conversion. Call JCK for help and advice on making your website work for you.

ABOUT THE AUTHOR: Kevin Bourne

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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