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Hungerford-based grounds maintenance provider, Gibbons Gardening, is using the internet to build its business via its new website from online marketing experts, Curve Solutions.

Ruth Larson of Gibbons Gardening was introduced to Karen Chapple of Curve Solutions when Ruth expressed an interest in purchasing the company Gardens4You, formally owned by Karen’s husband, Graham. However, Karen sold Ruth internet services instead!

Ruth takes up the story: “We originally had a very inexpensive website that did not reflect the company well in terms of the professional, reliable and high standard of service we provide and our level of knowledge and experience in the grounds maintenance sector. We needed a new website to drive new customers to our business and therefore being on page 1 of Google was a priority to help us achieve this objective.”

After discussion between Karen and Ruth it was decided Curve’s WordPress package was suitable for Gibbons Gardening’s needs as it would provide a professional and cost effective website in a very short space of time. All Curve’s website packages are 100% internet based Content Management Systems, so there is no software to load or update and they include a full set of management tools which allows the client to update the site anytime, anywhere, with no special skills required.

Ruth continues: “Karen provided a comprehensive service which included website copywriting, design and search engine optimisation. To help us achieve our objective of being on page 1 of Google we have an ongoing monthly management package with Karen which includes keeping the site up to date with the latest news, writing industry-related articles, finding links and writing our blog.”

Karen comments: “The new website now reflects the high quality of work Gibbons Gardening provides as well as their comprehensive portfolio of services. Since going live the new site has achieved the objective of being featured on page 1 of Google for the search term ‘grounds maintenance Hungerford’.”

Ruth concludes: “Working with Karen has been very rewarding. She listened to what we wanted the website to achieve for our company and proposed a solution which was totally in line with our needs and budget. Karen made the whole process very easy and the result is a new website which looks fantastic and showcases our services perfectly. We are pleased to be continuing our work with Karen and look forward to developing our online marketing strategy further.”

Based in Hungerford, Berkshire, Gibbons ground maintenance deals with the commercial and corporate sectors. They work closely with facilities managers, estate managers and surveyors to ensure their grounds are well maintained and managed. Clients include The Watermill Theatre in Newbury, Hoopers Barton Sheltered Housing Scheme in Frome and Milford Lake House at Highclere Stud.

ABOUT THE AUTHOR: Kevin Bourne

Kevin's approach to marketing always starts with the end in mind. He helps clients work out what they want to achieve and then uses his technical skills and foresight to make sure it happens. Originally from a Financial Services background, Kevin is also passionate about the return on investment so he makes sure his clients understand that having just an online presence is not enough - it's about getting found online. That's why clients looking for the combination of a solid online foundation combined with innovative ideas to drive awareness really do appreciate his input.

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