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10 benefits of social media for business - Hootsuite Social Media Management

10 benefits of social media for business – Hootsuite Social Media Management

These 10 benefits of social media for business will turn skeptics like your boss in social media believers.
13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

Check out this infographic to discover how to create content that ranks in Google search results.
25 of the Best Newsletters and Tools to Discover Shareable Content

25 of the Best Newsletters and Tools to Discover Shareable Content

A huge list of sources for shareable content that your followers will love. Always have amazing stories on hand to share.
5 Ways To Rethink Your Content Marketing Strategy

5 Ways To Rethink Your Content Marketing Strategy

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just
[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

[New Research] Do Viral Emotions Differ by Age and Gender? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

When was the last time an article made you smile? Or an infographic surprised you with something you didn’t know? For example, the average percentage markup for the services industry is close to 3,000%! The answer just may be different based on your generation or your gender. Content can inspire a range of reactions, but viral, highly shareable images inspire a range of predictable emotional reactions – and those reactions are different depending on age and gender. This is gold for creative teams, because it means that a quick lesson in basic psychology will improve your chances of a viral hit.
5 Ways To Rethink Your Content Marketing Strategy

5 Ways To Rethink Your Content Marketing Strategy

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just
Social Proof: Your Key to More Magnetic Marketing

Social Proof: Your Key to More Magnetic Marketing

Psychologists, sociologists and new media marketingologists call this powerful dynamic social proof. Most of us less scientific sheeps don’t call it anything. We simply choose to follow the crowd.
ABOUT THE AUTHOR: KarenChapple

Karen has extensive knowledge in SEO (Search Engine Optimisation) which is the method of ensuring that your website gets found in the search engines for targeted keywords. Karen has also worked in the area of Social Media, and whilst this is a very new area of marketing for every business, Karen has stayed ahead of the game by becoming one of the first to qualify for a Social Media ITQ. It is this expertise that has attracted clients to use Karen for Social Media strategies and ongoing training and support in this area.

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