To ensure that you have the correct communication with your audience, that you are delivering the correct message to the right person at the right time, you will need to follow a plan. The easiest way to start is to put together a workshop with key individuals and go...
Whether you love receiving emails or hate them, using email marketing as part of your ongoing marketing mix is a ‘must do’. Email marketing is still one of the cheapest and most effective strategies you can implement. It allows you to contact old and current clients,...
As Lizzy Yarnold wins the first British gold medal at Sochi, it got me thinking about if we entered into an ‘Olympics’ for marketing what medal would our own marketing plan achieve… would we complete a brilliant performance or would we limp into last...
Last Thursday 28th August was the 50th anniversary of the infamous “I Have a Dream” a public speech delivered by American clergyman and activist Martin Luther King, Jr. in which he called for an end to racism in the United States, where he described...
With more than 600,000 pupils this morning eagerly awaiting the time when they can open the envelopes to their GCSE results we are told that there will be a lot of ‘turbulence’ this year due to changes in grading and some of the exams just toughening up....
Every business we touch completes some form of marketing, large or small most business owners know that they have to be continually marketing their business to grow. But one area that most businesses we see fail in is working out a buyer persona. From Wikipedia...
