A step by step guide to building a marketing plan

A marketing plan needn't be complicated, but it should follow some rules. If you follow the 6M's of marketing you won't go far wrong.

Email Marketing – Top 10 Tips

Whether you love receiving emails or hate them, using email marketing as part of your ongoing marketing mix is a ‘must do’.

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What Colour Medal Would Your Marketing Plan Achieve?

As Lizzy Yarnold wins the first British gold medal at Sochi, it got me thinking about if we entered into an ‘Olympics’ for marketing what medal would our own marketing plan achieve… would we complete a brilliant performance or would we limp into last place. What about your business – do you know the 5 key elements you should ...

I have a dream, that all things are not equal

Last Thursday 28th August was the 50th anniversary of the infamous “I Have a Dream” a public speech delivered by American clergyman and activist Martin Luther King, Jr. in which he called for an end to racism in the United States, where he described freedom and equality. It got me thinking about today’s life and equality in everything we ...

Getting the results you deserve

With more than 600,000 pupils this morning eagerly awaiting the time when they can open the envelopes to their GCSE results we are told that there will be a lot of ‘turbulence’ this year due to changes in grading and some of the exams just toughening up. Businesses too can find themselves with external factors influencing marketing results so ...