We had rather a strange call this week at JCK Marketing from one of our clients. The conversation went something like this: “Please take a look at this website the URL is ……. Now take a look at our website, what do you see??”
Analytics are key to understanding what is going on with your website. There are a few good analytics programmes out there, but we use Google Analytics the free service that you easily put onto your website.
Considering that the average time that someone spends on a web page is 68 seconds, first impressions really do count! Rarely do people surf for fun. Information needs to be found instantly – and the information and solutions you offer need to be exactly what your visitor is looking for.