In most cases the client that shouts the loudest receives most of your attention, it just seems to be the way of the world that actually 20% of your client base actually provide about 80% of the revenue into your business and therefore take up about 80% of your time....
Traditional methods of mass marketing (hard copy mail-outs, cold calling, etc. generally ) have their place in today’s armoury of weapons to attack the market, expensive to deploy and have limited, if no feedback mechanism, making the measurement of success tough. One...
