In most cases the client that shouts the loudest receives most of your attention, it just seems to be the way of the world that actually 20% of your client base actually provide about 80% of the revenue into your business and therefore take up about 80% of your time....
A thought for the week ahead Although it is natural to disregard negative feedback as an “annoying customer” or a “one off mistake” looking deeper into the unhappy customer’s problem is something which could give you the scope to greatly improve your business,...
Just tell them what you do! One of the best and easiest ways sell more is to sell more to your existing customers. Many customers only know about the products they have bought from you. Simply telling your customers about all the products in your range can bring in...
Traditional methods of mass marketing (hard copy mail-outs, cold calling, etc. generally ) have their place in today’s armoury of weapons to attack the market, expensive to deploy and have limited, if no feedback mechanism, making the measurement of success tough. One...
We all know it but are we doing it? It’s a proven fact that every customer looks for 3 “special features” when they do business with you. Actually they are not special at all they are absolutely fundamental to your business success. They may not...
