The Hot Topic of Content Curation

The Hot Topic of Content Curation

We know that content creation is an activity that takes a lot of time, thought and planning, so whilst you are creating your masterpieces, you might need to fill a few gaps to keep your audience coming back for more. This space is where content curation sits; it can...
The Second Dimension

The Second Dimension

One task that we know can be difficult to manage and understand is which adgroups or campaigns showed the biggest increase in costs and/or budget, because whilst you are adding a few pennies here and there, its quite difficult to see what impact that has on your...
Pay Per Click – An Extra Dimension

Pay Per Click – An Extra Dimension

We’re forever checking clients Adwords accounts, to optimise and improve on them. One tab we use a lot for high-level management is the dimensions tab. This tab we have found is often under-utilised by business owners that manage their own accounts so we thought...
Our Top Social Media Tools (a workable list!)

Our Top Social Media Tools (a workable list!)

Every day I see lists being produced that read “50 tools for social media success” or “10 top tools you must use daily” – these lists are great, I love them…but there is a but!! Who has the time to trial all 50? not many people  I...
Business Awards – Why bother?

Business Awards – Why bother?

As some of you will know, JCK Marketing are on the committee and judging panel for the West Berkshire Business Awards. I speak to a lot of businesses in the run up to the close of the awards to ask them to enter their business, and it got me thinking about all the...