In order to increase your click through rate (CTR) on your Google pay per click campaigns you have to ensure that your Advert is positioned at the top of the results page, so on the left hand side typically in position 1,2 or 3. There are a number of factors that will...
The new algorithm launched by Google reportedly has affected 7.5% of English search queries. Potentially that’s quite a large proportion of sites that could be damaged by this latest roll out of Panda. What is Panda? Firstly for those of you who need an...
One of the questions we frequently get asked is how a local business should display the main location page of their website, which becomes more important if you have multiple locations. Our advice has always been to have one page per location of your business that...
A lot of organisations are still not using the LinkedIn platform to their advantage. Commonly known as the ‘recruitment platform’ in a B2B environment, according to last years IQ Audience insight report LinkedIn was responsible for sending nearly two...
Twitter Changes Lets start with Twitter first: they have made two main changes to the way you can display images on your Twitter profile. You need to log in to Twitter to effect the changes, but basically once you have logged in if you go to the ‘me’...
If you have an online shop then using Google Shopping can really drive traffic to your website. We’ve all seen the ads – you know the ones – they are displayed with images that make a user want to click through as they recognise the product they want...
