Although you may think developing and maintaining a brand is simple, there are actually several fundamentals which will make your brand effective.
With the London Marathon taking place this Sunday, it got me thinking back to the days when Marathon Bars were Marathons, not Snickers.
Along the path of any company there will come a time when you feel that its right for a re-brand of your business, sometimes its just an evolution thing, you just want to make a few tweaks to your existing designs, at other times it might be completely revolutionary. So what do you need to think about when going through the ...
With all the excitement of our Royal baby and the extreme interest and coverage of his name it made us think how important a name can be, especially when you’re naming a future King, but does the same apply when you’re naming your business?
As I was lying in the garden enjoying this exceptional weather we are having, I was contemplating whether I should finally move my winter woollies into their summer ‘vacation’ suitcase and replace them with clothes more suited to this heatwave. (normally the minute I do this it rains and gets cold again – what can I say!) This routine happens in ...