Remember, your brand lives with your business every single day and with every single customer interaction, we all know how important a part a brand plays in the big consumer markets (think the fashion industry!) but actually if you can get it right within your world...
With the London Marathon taking place this Sunday, it got me thinking back to the days when Marathon Bars were Marathons, not Snickers. Personally, a Snickers has never had the same appeal since going through the rebrand (yes it could be an age thing) but what is the...
Along the path of any company there will come a time when you feel that its right for a re-brand of your business, sometimes its just an evolution thing, you just want to make a few tweaks to your existing designs, at other times it might be completely revolutionary....
With all the excitement of our Royal baby and the extreme interest and coverage of his name it made us think how important a name can be, especially when you’re naming a future King, but does the same apply when you’re naming your business? Choosing a name...
As I was lying in the garden enjoying this exceptional weather we are having, I was contemplating whether I should finally move my winter woollies into their summer ‘vacation’ suitcase and replace them with clothes more suited to this heatwave. (normally...
On the 9th day of Christmas JCK let me know, why I need an eye catching logo Fundamentally a consumer needs to be able to look at your logo alone, recognise it and understand the product or service, telling customers all they need to know about the brand with just one...
